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🕳️ CTA test
Marketer Insider
21 de junho de 2024
Good morning.
We're still trying to find hats that we'd be good at protecting our noses from the sun this summer.
If you like hats... how do you do it?
DISNEY VS META
Disney attracts advertisers with more space while Meta removes a useful feature
If you're a major advertiser, it might be time to get to know Mickey Mouse better.
There's more room for you: Disney is expanding its streaming ad space for companies that spend between $30 million and $300 million.
How? By connecting its ad system – BridgeID – with other popular systems like Yahoo's ConnectID.
Apparently, Disney's identifier can target ads more accurately without using cookies.
Of course, if you decide to use this feature, you'll have to wear a pair of Mickey ears.
Just kidding. Though that would make everything more fun...
No more CTA testing: Meta is removing this dynamic creative feature, which means you can no longer test CTA buttons.
It's being replaced by Meta's "flexible ad format," which still allows testing up to 10 creatives, five text options, five headlines, and five descriptions.
But you'll have to test CTAs another way. Probably through A/B testing.
Why did it disappear? There’s no official explanation for why Meta decided to remove the CTA testing option, but we can always hope it will be added to the flexible ad format later.
Can you please stop making our lives harder, Meta?
Traffic reaches new milestones on Reddit
Did Reddit find some magic beans or something?
Because it's growing faster than Jack’s beanstalk: traffic increased 39% year-over-year (YOY) this month, likely thanks to a big boost from Google’s updated SERPs...
Compared to other social media platforms like TikTok, Instagram, and Pinterest, Reddit is way ahead of the rest – especially Facebook.
Reddit has proven useful for researchers seeking opinions from real people on practically anything – from niche topics to noteworthy ones.
So, if you haven't taken advantage of the platform organically or through ads yet, you might want to start.
Got more of those beans, Reddit?
DATA STORIES
This ad channel has grown by 280% in the last four years
Can you guess what it is?
Here's a hint: you don't hear about it often.
But if you have a TV connected to the internet – giving you access to various platforms, apps, and streaming services – you use it every day.
Oops... we might have made it too easy. Yes, it's connected TV!
Check out this spike!
In 2019, ad revenue was $6.4 billion. Last year, it hit $24.6 billion.
That's an increase of $18 billion or 284% if you prefer percentages – in just four years. Insane.
And the growth might continue until 2027.
Some estimates predict it could reach $42.4 billion in revenue.
Why does this matter? CTV ads are definitely on the rise. Advertisers are betting on their potential or seeing tangible results from their campaigns.
Either way, they're putting more money into the channel.
Does this mean you should consider running CTV campaigns too? Well, we're not your CMO, but we've looked at the data.
And the results are... interesting.
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See you next week with more strategies and tools to help you achieve your digital marketing goals!
Team, Marketer Insider