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Marketer Insider
28 de junho de 2024

Hey Hey!

We're trying to figure out the magic formula to keep ice cream melting only on Instagram and not in our hands this summer.

If you have any marketing tricks for that, share with us!

After all, who said marketers can't have refreshing, melt-free vacations? 🍦📱

🛠️ Top Marketing Tools of the Week 🛠️

Need a professional image but lack the time and resources for a photo shoot?

Every minute without a professional image is a missed opportunity to make a great impression.

Introducing Multiverse AI, the tool that transforms your selfies into professional headshots. Boost your image with our AI headshot generator and receive 100 professional photos plus 20 custom shots within just 2 hours.

Managing social media and creating effective content can be challenging and time-consuming.

Without a well-defined strategy and the right tools, it's easy to get lost in the sea of information and end up with unsatisfactory results.

Meet SuperGrow AI, the revolutionary platform that simplifies the growth of your social media presence. With advanced AI technology, SuperGrow AI helps you create engaging content, schedule posts, and analyze the performance of your campaigns all in one place.

Don't waste any more time with ineffective methods. Discover how SuperGrow AI can transform your online presence now! 

Manual analysis of lengthy documents not only consumes time but also increases the risk of errors and loss of important data.

Humata AI, the innovative tool that transforms how you handle texts and documents. Using advanced artificial intelligence, Humata AI quickly analyzes large volumes of text, extracts crucial information, and presents clear and precise summaries. Simplify your research, increase accuracy, and free up more time for what truly matters.

📰 This Week's News 📰

Google Analytics 4

Google is now combining data from Analytics and ads, with new measures to comply with privacy laws.

Previously, Google Analytics 4 (GA4) and Google Ads provided different numbers. With the new update, this is no more. The data is now aligned and the statistics match.

The new "Advertising Segments" dashboard helps you understand your audience better by showing segment sizes in a consistent way.

In the EU, Google requires additional steps to comply with privacy laws, such as obtaining "consent signals".

You can use the Google Ads API, manually enter permissions or use conversion-based customer lists.

In addition, the American Privacy Rights Act may restrict ads based on certain user actions on websites, which worries marketers.

We will keep you updated on these changes.

WRITING

Want Memorable Titles? Use The "Mullet" Technique

You need to sell quickly and you only have a few seconds to grab the reader's attention.

Headlines are crucial and the mullet technique can help. Neal O'Grady explains that this technique provides important information right from the start and ends with a fun twist.

Examples:

  • "Please consume responsibly. The Internet never forgets".

  • "We make healthy drinks. Please buy them so we don't get fired." (Innocent)

  • "Made from an old family recipe. That we stole. From an old family." (Strange Love)

These titles are concise, catchy and memorable, helping to cement your brand in people's minds.

WEB

The Truth About Online Bots

Web Traffic Distribution

Web Traffic Distribution

Online traffic is full of bad bots, like in the movie Mad Max.

Recently, we found that only half of online traffic is generated by real people. The rest are bots. Some bots are good, like those that help index pages on Google, but many are bad and have malicious intentions.

Bad bots can steal content, launch DDoS attacks, and take over accounts. Since 2019, human traffic has decreased by 10% while bad bot traffic has increased by 6%.

To reduce bot traffic, don’t rely only on platform defenses. Use bot-blocking tools, exclude audiences in your ad manager, and filter IPs.

Stay vigilant against bots.

💊 The latest Marketing Pills

🎥 Video of the week

17 Years of Marketing Advice in 46 Mins

We finished this week. That was quick and painless, wasn't it? 😎